Textile
Custom Zip Hoodies
Digital printing on zip hoodies to grow the rum brand's merchandising.
- Client
- La Yeyette au Rhum
- Year
- 2023
- Expertise
- Textile Printing
- Services
- Digital Printing, Premium Textile
Context
La Yeyette au Rhum, a friendly summer brand, wanted to extend its visibility by offering its team and loyal customers warm clothing for the off-season, while keeping the brand’s festive spirit.
Our approach
We chose zip hoodies, comfortable and practical. The marking was done with digital printing to ensure the brand’s complex logo integrates perfectly into the fibre of the black garment, for durability and style.
Deliverables
Premium zip hoodies in the brand’s colours, strengthening the sense of belonging to the “La Yeyette” community.
