Web
E-commerce Redesign & Visual Identity - La Yeyette au Rhum
New logo, labels and a custom WooCommerce store (consumers, events, trade) for a craft rum brand from Pau.
- Client
- La Yeyette au Rhum
- Year
- 2024
- Expertise
- Digital Design
- Services
- Visual Identity, Label Design, E-commerce, Social Media
- Tools
- WordPress
- WooCommerce
Context
The French craft rum brand “La Yeyette au Rhum” (based in Pau) had a new look and exceptional, 100% natural recipes. It needed a new digital home and a visual identity worthy of its sunny world, to shine online and structure its growth.
Our approach
Within the Entité & Co ecosystem, we led a global, cross-functional project:
- Visual Identity & Branding (KVN HGS): a striking new logo, eye-catching label designs so that every bottle stands out, plus communication materials and a social media strategy.
- E-commerce Development: a custom online store built on WordPress & WooCommerce to handle complex needs: consumer sales (with custom gift packs), services for events (weddings, birthdays), and a dedicated area for trade customers (bars, wine shops, resellers).
Deliverables
A smooth, user-friendly and responsive e-commerce platform, paired with a strong, assertive brand identity, ready to take customers’ taste buds on a journey while simplifying the brand’s day-to-day management.
